• Marketing Management (lifecycle, product, growth, and event)

• Growth Marketing Strategy

• Digital Marketing (Google Adwords, GTM, Google Analytics, SEO/SEM, Email, Meta Ad Manager, Simpli.fi)

• Analytics Tracking/Monitoring/Reporting

• Data-Driven Decision Making

• Omni-Channel/Multi-Channel Marketing Strategy

• Account Based Marketing

• A/B Testing

• Content Marketing

• MarTech/CRM/ESP (Hubspot, Salesforce, Marketo, Asana, Mailchimp, Wordpress, Adobe, Sprout Social, Hootsuite, Klaviyo, HTML)

• Copywriting and Design

• Brand Management

• Value Messaging/Brand Storytelling

• Social Media Content Creation and Engagement (Instagram, X, Facebook, TikTok, YouTube, LinkedIn)

• Business Development, Revenue Generation, Demand Generation

• Client Facing Sales (Consultative Sales, Presentations, Custom Proposals)

My current role on the consumer marketing team for the nation’s leading HSA administrator has been a transformative experience that has significantly enhanced my career in marketing. Collaborating with Fortune 500 companies has provided invaluable insights into high-level strategic planning, customer engagement, and brand management at scale. This role has not only honed my ability to drive impactful marketing initiatives but also deepened my understanding of aligning marketing strategies with diverse organizational goals. The opportunity to navigate complex markets and deliver results in such a dynamic environment has cemented a strong foundation for a thriving future in the marketing industry.

In my past role at a non-industry specific marketing agency, I acquired proficiency in both B2B and B2C marketing management. I have created, managed, and optimized go-to-market strategies through completion for an extensive number of industries, including but not limited to:

• Healthcare

• Financial Services

• Tech

• Travel/Hospitality

• Non-Profit

• Retail/E-Commerce

• Real Estate

• Food/Beverage/Dining

• Manufacturing

• HR/Recruiting

• Insurance

• Legal

• Construction/Contracting

• Agriculture

• Service

• Government

See examples of my work here.

Professional certifications are an excellent way to obtain new skills and become a more well-rounded marketer. Here are the certs that I have completed and am currently pursuing:

• Digital Marketing Specialization Certification (Ashland University, 2022)

• Data Analytics Professional Certification (Google, 2025)

I’m proud of my education, and my exceptionality as a student is reflected everyday in my career:

• 4.0 MBA Graduate (Marketing Management Emphasis, Digital Marketing Certificate)

• Magna Cum Laude Undergraduate

• President of PBAU’s School of Business Honor Society

In the fast-paced and constantly evolving field of marketing, continuing education and the pursuit of knowledge are crucial for staying ahead of the curve. With the emergence of new technologies, shifting consumer trends, and ever-changing algorithms, I must stay up-to-date with the latest industry developments in order to remain competitive. By investing in continuing education, I can hone my skills, expand my knowledge, and gain a deeper understanding of the industry.