Campaign Management

My ability to develop strategies, analyze data, uncover patterns and quickly pivot ensures successful campaigns that maximize ROI.

HealthEquity

Lifecycle Marketing

“Non-Discrimination Testing” Campaign

Campaign details, methodologies, and results can be found in presentation format linked below.

The success of this campaign led to the creation of a program that was scaled across the book of business.

Note: Content cannot be shared due to client privacy.

View Campaign Details

Ironside

Growth Marketing

“Discover” Campaign

Goal: Acquire 100 new qualified leads by end of Q1

Strategy: Awareness ads targeting business owners in surrounding counties. Consumer intent ads served to individuals searching for solutions or spending time on competitors sites. Retargeting ads served to individuals that visit company site. Direct mail sent to local businesses with revenue of >$500k.

Channels: Google (Youtube, Connected TV, Third Party Apps and Websites) and Meta (Facebook and Instagram)

Content: Video Advertisements, Print

Ad 1, Ad 2, Ad 3

Landing Page

Direct Mail Piece

Marketing Workshop Event

Event Goal: Establish the company as a Thought Leader in the industry and acquire qualified leads.

Event Strategy: Hold in-person event to educate attendees on importance marketing strategy.